The Power of Recurring Income: Why Monthly Fundraisers Beat One-Off Events

Sponsored walks, bake sales, quiz nights — they're classics for a reason. But there's a fundamental problem with event-based fundraising: it stops the moment the event does.

The One-Off Problem

Your team puts in weeks of preparation. The event goes well, you raise a great amount, and then... it's over. Next year you have to start again from scratch — new promotion, new effort, new ask from the same community. Over time, event fatigue sets in and participation drops.

What Recurring Income Changes

With the LiveGood Fundraising Programme, your organisation earns 20% on the first order and 10% on every subsequent order placed through your participants links — forever. That means a regular customer who orders in January is still contributing to your cause in December, and the December after that.

As your supporter base grows, so does your monthly income. It compounds over time with minimal additional effort from your team.

A Simple Example

Imagine 50 of your supporters order monthly from LiveGood through your participants link. At an average order value of $30/month, that's $1,500/month in sales — generating $300 in the first month and $150/month for your organisation. In a year, that's $1,950 of ongoing income from a single launch effort.

Add more supporters, and the numbers scale proportionally.

The Best Part: Products People Actually Want

The reason LiveGood's reorder rate is so high is simple — the products work, they're affordable, and people genuinely love them. You're not asking your community to donate out of goodwill alone; you're offering them something of real value. That makes the conversation much easier.

Ready to build a fundraiser that keeps paying? Talk to us today.